So, what are THE FOUR PILLARS?

LUKE’S FIRST BOOK, TITLED "The Four Pillars: How To Sell Your Business At A Premium In The New Economy" is projected to be published in 2013.

BETWEEN NOW AND 2018, it is anticipated that one in every two businesses will change hands. Additionally, more than 75% of today’s business owners plan to retire in just the next ten years. However, 87% of these owners have no exit strategy or succession plan.

As a result of this massive shift, combined with today’s new economy, those who are anticipating selling their business as they approach retirement will be faced with a double-whammy: lack of planning and a glut of supply, meaning those who don’t start preparing now will likely be bitterly disappointed.

This creates an urgency – like no time prior – for business owners to:

MAXIMIZE the valuation of their business,
FIND investors and acquiring partners who can buy their business,
DEVELOP a successful exit strategy to ensure both occur.

Owners need to understand how to achieve this, who can help them achieve it, and how to achieve it rapidly.

However, the big problem is:

There is a fundamental disconnect between business owners who want to sell their businesses and those who seek quality investments.

Business brokers only make matters worse – to the seller; they are leeches who collect a fee. Whereas, to high quality investors and acquirers; they are liars, whose offerings will only be considered as a last-resort. Attorneys are worse still – they kill deals first and then charge a fee for it!

This is not good.

It is for this reason that Luke will prescribes a formula that addresses "The Four Pillars" — these are the four most critical elements of a business that fundamentally increase business valuation in today’s new market place.

The Four Pillars are:

STRUCTURE

PERSONNEL

SALES

and the INTERNET

It is by employing a unique strategic plan, specific to each company, that The Four Pillars can synergistically increase the company valuation, sales, profits and global reach.

Inside "The Four Pillars: How To Sell Your Business At A Premium In The New Economy", Luke Lowrey details exactly how this is achieved.